Welcome to my portfolio website. The following are the featured projects:
Balloon Tree
Lit Your Dreams
10 Steps Project
CarePathfinder
Dream Corridor
Quadratic
Design strategist specializing in collaborative research, concept visualization and information synthesis to illuminate connectivity and solutions for emerging issues in business, design and technology.
Developer of novel approaches that translate complex concepts into actionable strategies to optimize performance, operations, user experience and engagement.
Team leader with agency and in-house experience across technology, consumer packaged goods, health and wellness, tourism, arts and academic sectors in North America, Middle East and Africa.
C/V available upon request
Primary Research
Secondary Research
Qualitative Research
Quantitative Research
Landscape Analysis
Competitive Analysis
Stakeholder Analysis
User Analysis
Brand Audit
Storytelling
Market Opportunity
Value Proposition
Prototype + User Testing
Concept Testing Report
Road Mapping
Prototyping
Journey Mapping
Culture Analysis
Simulations
Ecosystem Mapping
Persona Creation